Matcha Paris, infos, historique...etc

The designer

WHO ?

Madame P loves design, animals & exploring different cultural experiences through travels.

She studied in different applied arts schools,

then worked for nearly ten years in advertising agencies ranging from Montreal, to Paris .

Matcha Paris is born form her will to go back to pure creation

and her interest for jewerly from a very young age.

WHAT ?

Matcha jewels are made of vegan leather, resistant to stains and humidity. They are antibacterial and hypoallergenic.

The are designed by hand and made in Paris.

WHY ?

Taking action

As someone passionate about animal welfare, it was important for Madame P to create a quality brand of eco-friendly and most of all cruelty-free jewelry, because she strongly believes that we need change our consumption habits when it comes to animal-based leather.

Wearing vegan leather rather than animal-based leather is most of all an ecological choice.

Animal agriculture is the most destructive industry facing the planet today:

• CLIMATE CHANGE : 51% of the global greenhouse emissions due to livestock and their byproduct (13%due to worldwide transportation industry car, train, plains)

• DEFORASTATION: Animal agriculture is reponsable for 91% of amazon destruction

• SPECIES EXTINCTION: Animal agriculture is the leading cause of sepcies destruction, ocean dead zones, water pollution

• LAND USE: 1/3 land is desertified due to livestock

• WASTE: The quantity of waste from a farm of 2500 cows equals the quantityof waste of a city of 411000 people.

• WATER USE: the meat & dairy industry use 1/3 of earth fresh water

And last of course, we don't kill any animals

More info in the great documentary produced by the (gorgeous ) Leo Di Caprio "COWPSIRACY".

Thanks !

WITH WHO ?

Her BFF : Monsieur Patate

Monsieur Patate is a little French bulldog saved from

SPCA at age 9. He was looking for a comfortable bed to retire but no one wanted

to adopt him because of his age. He has been a constant

support to Madame P in her creation and design process.

Monsieur Patate loves zucchini, clementines and taking baths.

If you want to rescue your own version of Monsieur P, you can contact the Rescue Boule,

a French association in charge of helping French bulldogs find their forever homes.

www.rescueboule.com

Madame P