The designer
WHO ?
Madame P loves design, animals & exploring different cultural experiences through travels.
She studied in different applied arts schools,
then worked for nearly ten years in advertising agencies ranging from Montreal, to Paris .
Matcha Paris is born form her will to go back to pure creation
and her interest for jewerly from a very young age.
WHAT ?
Matcha jewels are made of vegan leather, resistant to stains and humidity. They are antibacterial and hypoallergenic.
The are designed by hand and made in Paris.
WHY ?
Taking action
As someone passionate about animal welfare, it was important for Madame P to create a quality brand of eco-friendly and most of all cruelty-free jewelry, because she strongly believes that we need change our consumption habits when it comes to animal-based leather.
Wearing vegan leather rather than animal-based leather is most of all an ecological choice.
Animal agriculture is the most destructive industry facing the planet today:
• CLIMATE CHANGE : 51% of the global greenhouse emissions due to livestock and their byproduct (13%due to worldwide transportation industry car, train, plains)
• DEFORASTATION: Animal agriculture is reponsable for 91% of amazon destruction
• SPECIES EXTINCTION: Animal agriculture is the leading cause of sepcies destruction, ocean dead zones, water pollution
• LAND USE: 1/3 land is desertified due to livestock
• WASTE: The quantity of waste from a farm of 2500 cows equals the quantityof waste of a city of 411000 people.
• WATER USE: the meat & dairy industry use 1/3 of earth fresh water
And last of course, we don't kill any animals
More info in the great documentary produced by the (gorgeous ) Leo Di Caprio "COWPSIRACY".
Thanks !
WITH WHO ?
Her BFF : Monsieur Patate
Monsieur Patate is a little French bulldog saved from
SPCA at age 9. He was looking for a comfortable bed to retire but no one wanted
to adopt him because of his age. He has been a constant
support to Madame P in her creation and design process.
Monsieur Patate loves zucchini, clementines and taking baths.
If you want to rescue your own version of Monsieur P, you can contact the Rescue Boule,
a French association in charge of helping French bulldogs find their forever homes.
Madame P